Tag Archives: user experience

Jörg Hofstätter

About Augmented TV

Demoreel AugmentedTV from ovos media on Vimeo.
What is interactive about ITV?
You can now watch what you want, when you want it.
But there is not much innovation beyond that. The User Experience is still completely Passive and limited to PLAY & PAUSE interaction.
This “flat” experience is appropriate for a many content formats (news, entertainment, etc).et there [...]