Demoreel AugmentedTV from ovos media on Vimeo.
What is interactive about ITV?
You can now watch what you want, when you want it.
But there is not much innovation beyond that. The User Experience is still completely Passive and limited to PLAY & PAUSE interaction.
This “flat” experience is appropriate for a many content formats (news, entertainment, etc).et there is a vast opportunity for interaction with game shows, reality TV andd similar engaging formats.f
AugmentedTV was developed for this kind of content format, it is a technology which unites TV, gaming and internet. The same environment can be explored via an internet application. Internet users take part in the show with their personal avatars.
AugmentedTV is a hybrid between a tv-show and a computergame which introduces a new level of user interaction.
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